Introduction to Gamification
Gamification is the process of applying game elements and principles to other areas with the aim of increasing interest and motivation. In the travel industry, this may include challenges, competitions, rewards, and other game elements.
This innovative method is becoming increasingly popular and is used not only in the travel industry but also in marketing, education, and healthcare.
Benefits of Gamification for Travel Agencies
Gamification in the travel industry can help travel agencies gain more customers and retain existing customers, increase profits, and improve the customer experience.
Customers can also learn more about the destinations offered, which contributes to their satisfaction and loyalty.
Examples of Gamification in Practice
Interactive maps where customers collect virtual points for visiting different locations and discovering new attractions are an example of gamification in the travel industry.
Other examples include competitions where customers collect badges for successfully completing tasks such as sharing vacation photos, writing reviews, or participating in local events. These badges can be exchanged for discounts or gifts.
Virtual Tours of Destinations
Another possibility of gamification in travel agencies is to create virtual tours of destinations that are interactive and include various game elements, such as searching for hidden treasures or completing tasks related to local culture.
This allows customers to explore the destination before departure and get an idea of what to expect.
Platforms for Travel Agencies
There are several apps and platforms that enable travel agencies to create a gamified experience for their customers.
Tripit, for example, allows for trip planning with game elements, while Roadtrippers motivates discovering unknown locations through rewards and challenges.
Another app is TerraHunt, which allows creating interesting guided tours of cities and other tourist attractions in a competitive format.
These apps help customers have fun while planning their vacation and become an essential part of the travel industry.